The Influence of Leading Enterprises’ Green Food Certification on the Adoption of Organic Fertilizer on Family Farms

Under the requirements of improving the safety and quality of agricultural products in China, this paper aims to analyze the green food brand of family farm sharing leading enterprises, and study the green production behavior. Based on the data of 254 family farms in the production bases of leading agricultural enterprises in Anhui Province and the econometric analysis model, this paper builds a “counterfactual” analysis framework to analyze the average processing effect of green food certification of leading enterprises on the probability of adopting organic fertilizer in family farms.The research found that the leading enterprises to obtain the certification of green food can promote the adoption of organic fertilizer technology in the family farm of the production base, and the probability of adopting organic fertilizer increases by 24.99%. Therefore, it is necessary to strengthen the joint production of leading enterprises and family farms and promote them to actively apply for the certification of green food, so as to promote the improvement of agricultural yield safety and quality and the promotion and application of green technology.