The Hot Spots and Frontier Changes of the Research on the Entrepreneurship of Returning Migrant Workers: Analysis of Knowledge Graph Based on CiteSpace

Returning migrant workers who started a business has increasingly become a new force in helping poverty alleviation and rural revitalization. It is of great importance for relevant departments to formulate policies and follow-up research to grasp the status of research on returning migrant workers’ entrepreneurship. Selecting 439 Chinese core and CSSCI journal documents with the theme of returning home migrant workers from the CNKI database, using CiteSpace to visualize the bibliometric software from the literature time distribution, core authors, core institutions, keyword co-occurrence and clustering, we draw a knowledge map in terms of word emergence. The results show that the research on the entrepreneurship of returning migrant workers has experienced three stages: initial exploration, rapid growth, and stable development; core authors and institutions present the characteristics of overall dispersion and internal cooperation; research hotspots focus on the entrepreneurial willingness and influencing factors of returning migrant workers, and entrepreneurial ability, entrepreneurial model, entrepreneurial system evaluation; rural revitalization is the frontier of recent research. Follow-up should focus on multi-disciplinary, multi-method, multi-regional combined research, and strengthen the comprehensive and comprehensive perspective of rural revitalization strategy.