Research on the Mechanism of Rural Entrepreneurship Cultivation and Entrepreneurial Intention

In the field of rural revitalization strategy research, the mechanism of rural entrepreneurship cultivation and farmers’ entrepreneurial intention had received considerable attention of scholars. In this paper, we proposed a hypothesis model for Interaction between entrepreneurship cultivation and entrepreneurial intention and carry out empirical research with empirical data collected via “ Pilot Work on the Monitoring and Investigation of the Innovation and Entrepreneurship of Rural in 2019” carried by Ministry of Agriculture and Rural. The research and experiment suggests that rural entrepreneurship cultivation had played significant positive influence on farmers’ entrepreneurial intention through Intermediate conduction of body’ s entrepreneurial self-efficacy. On the other hand, risk perception could regulate mediating effects of entrepreneurial self-efficacy while negative effected farmers’ entrepreneurial intention. Based on the results obtained, we present some advices on future of rural entrepreneurship cultivation in the hope of providing enlightenment and support for relevant theory research for rural revitalization strategy.