Coupling and Coordination of Rural Rejuvenation and Rural Tourism in Altay Region of Xinjiang

Taking Altay region as the research object, a comprehensive evaluation system of rural revitalization system and rural tourism system is constructed, and the weight of the system evaluation indexes is calculated by using entropy method. Based on the coupled coordination model, the level of coupling coordination between rural revitalization and rural tourism in the Altay region is analyzed. And the following conclusions were obtained: During the period of 2007—2019, the comprehensive evaluation index of the rural revitalization system and rural tourism system in Altay region increased year by year, and the coupling coordination degree also showed a growth trend, from a severe imbalance stage to a moderate coordination stage, to achieve a leap growth, but has yet to achieve high-quality coordination. Therefore, the Altay region should further promote the sustainable development of rural tourism in the Altay region by tapping the region’ s potential tourism resource potential, accelerating rural public infrastructure and services, introducing talents, developing tourism products, and innovating rural tourism marketing models. The regional poverty alleviation mission provides strong support in order to eventually achieve the rural revitalization of Altay region.