The Dilemma and Strategy of Rural Information Dissemination Under the Strategy of Rural Revitalization

Information dissemination plays an important role in rural areas. It provides a strong information support for the implementation of rural revitalization, rural development, agricultural and rural modernization, and promotes the process of rural economic and cultural development, social change and farmers’ progress. At present, the difficulty of information dissemination and information poverty still exist in China’ s rural areas. The dilemma of rural information communication is manifested in the lack of media, the limited quality of the communicators themselves, the poor reception ability of the audience, and the monotonous content of dissemination. In this regard, we should strengthen the construction of rural information dissemination facilities, provide favorable information dissemination media; pay attention to the cultivation of rural information dissemination talents, improve the credibility of information dissemination; increase the investment in rural education, improve the ability of the audience to receive information; enrich the content of rural information dissemination, improve the interest of information and the sense of participation of the audience.