Tea Tourism Product Development in Southwest Yunnan from the Perspective of Integration

The tea brigade fusion product is a new type of industry product that is integrated in the innovation of the tea industry and the tourism industry under the background of the transformation of the new normal economy and consumer demand. It is of great significance to the transformation and upgrading of the two industries. This paper analyzes the significance and advantages of the development of tea travel products in southwestern Yunnan, it points out the status quo and problems of development, and elaborates the main integration and integration ideas of tea travel products. In combination with the level of tourism experience, six innovation paths have been innovated, and the countermeasures for the in-depth development of tea and brigade integration products in southwest Yunnan have been proposed in a targeted manner, aiming to develop closer integration of the development of tea tourism products.