The Development of Memory-tourism Product of Provincial Beautiful Villages on the Background of Nostalgia Appeal

Nostalgia has been the feeling of urban citizens on fast urbanization. To develop the memory-tourism product based on the nostalgic appeal not only influences the success of construction of beautiful village, but also promotes the achievement of China dream. Starting from the analysis of connotation and formation background of nostalgia, and the analysis of connotation of memory-tourism product, it comes up with some suggestions for the development of memory-tourism product based on the analysis of the theory and case-study. Firstly, it is necessary to construct good environment and protect the rural landscape that is the basis of the development of memory-tourism product. Secondly, rural culture space should be improved, such as the folk culture, ancient building, landscape etc. Thirdly, farming experience activities and the structure of the activities should be improved because they are the vital parts of memory-tourism product. Fourthly, the differentiation development strategy should be taken, and it influences the coordination development of regional tourism industry.