Analysis of Consumer Acceptance of Personalized Custom Travel on Smart Tourism

In order to clarify the tourist acceptance of custom tourism,we did some questionnaire surveys method to obtain data to test theoretical models. The results showed that Cronbach's values recovered 695 valid questionnaires of all variables were above 0.7, while KMO coefficient was 0.845, significant probability Bartlett's test of sphericity was 0.00. Each factor on the perceived usefulness of the P value (Sig.) was less than 0.05.The study results reasonably represented the design of the study and the assumptions of the regression results were obvious. The perceived usefulness, perceived ease of use, sense of involvement and experience level of acceptance of custom tour had a positive correlation effect with consumer acceptance of customized travel; price, privacy risks of acceptance had negatively affect with the custom tourism acceptance, so reducing the customization travel costs under the premise of maintaining quality service and setting up qualified strict consumer privacy protection measures were very necessary.