Analysis on the Evolution of Global Flower Trade Network Structure and Driving Factors

With the change of people’ s consumption concept and the continuous improvement of global logistics level, flowers have become a daily consumer goods of residents, and the scale of global flower consumption and demand is expanding constantly. Based on the UN comtrade database, the data of global flower trade from 2012 to 2021 were selected, and the social network method was used to construct the global flower trade network to study the characteristics of its network topology. The results showed that, the global flower trade network had a high degree of connectivity and interdependence, and the degree of community differentiation in the trade network gradually weakened. Developed countries had a great influence in the flower trade network, and emerging flower countries were constantly developing. The economic distance, geographical proximity and language proximity between the two countries had significantly positive effects on the global flower trade network, while the logistics level distance, agricultural technology distance and water endowment distance between the two countries had significantly negative effects on the global flower trade network.