Income Level, Environmental Regulation and Household Garbage Payment Willingness

To improve the enthusiasm of farmers to participate in the governance of human settlements is an important part of the rural revitalization strategy. Persisting in the implementation of the “last kilometer” policy will affect the health and happiness of hundreds of millions of Chinese people. Based on 2342 household survey data from China Land Economy（CLES）, this paper used group regression model and Probit model to analyze the influence of income level on household garbage payment willingness. The results show that:（1）Income level has a positive and significant impact on household garbage payment willingness;（2）Environmental regulation exerts a positive moderating effect of income level on household garbage payment willingness;（3）Age,institutional trust,environmental cognition,economic status and other variables have significant effects on farmers'willingness to pay. Therefore,the key to improve rural living environment is to raise the income level of farmers,strengthen the supervision of environmental governance by the government, and formulate the charging standard of garbage disposal for farmers according to local conditions,so as to effectively promote household garbage treatment.