Influence of Sustainable Livelihood Capital on Farmers’ Participation Behavior in Rural Tourism

Sustainable livelihood capital is the cornerstone of the sustainable development of farmers’ livelihoods, and has a crucial impact on household livelihood choices. In order to promote farmers’ extensive participation in rural tourism development, increase farmers’ livelihood capital and improve their livelihood strategies, based on the perspective of sustainable livelihoods, this paper took Fujian Gold Tourism Village as the research area, and constructed a sustainable livelihood analysis framework in line with the development of rural tourism in Fujian; based on Logistic Regression Model to clarify the impact of sustainable livelihood capital on farmers’ participation in decision-making and participation, the results showed that: （1）human capital, economic capital, and institutional capital had a significant positive impact on farmers’ participation behavior; （2）social capital and natural capital were the indicators that have a significant and negative impact on farmers’ participation behavior; （3） Psychological capital was positively influencing farmers’ participation in decision-making. Finally, suggestions were put forward to improve human capital, expand agricultural functions, enhance social capital, and cultivate psychological capital.