Effects of Information Acquisition and Risk Bearing on Farmers’ Green Technology Adoption Behavior: Microscopic Evidence from Ningxia

The promotion of green production technology has become a fundamental way to effectively reduce agricultural non-point source pollution and achieve mutual coordination between rural economic growth and environmental protection. This paper combined information acquisition and risk bearing capacity taking into the analysis framework of farmers’ green production technology adoption behavior and explained its theoretical mechanism. Based on 654 micro-survey data of farmers in Ningxia, the intermediary effect model was used to empirically test the mediating role of risk bearing in the influence of information acquisition on the adoption behavior of farmers’ green production technology. The results showed that: information acquisition has a significant positive effect on the adoption behavior of farmers’ green production technology. Farmers can access to effective information and green knowledge change their green technology cognition. The information acquisition indirectly promotes technology adoption through the improvement of farmers’ risk bearing capacity. The mediating effect of income risk, natural risk and policy risk bearing capacity of farmers accounts for 53.18%, 50.04% and 70.33% of the total effect of information acquisition on the green production technology adoption behavior. Accordingly, in order to improve the enthusiasm of farmers to adopt green production technology, we should improve the effective supply mechanism of agricultural technology information, attach importance to the information transmission and education function of media, and increase the technical training of new agricultural operating subjects.