The Integration of National Culture into Rural Tourism: Taking the Development of Dong People Cultural Rural Tourism in Liping County of Guizhou Province as An Example

Liping County in Guizhou Province has achieved some results in integrating ethnic culture into rural tourism, but there are also more prominent problems, which are specifically manifested in the fact that the development of rural tourism has affected the ecological and cultural environment of Dong Village; Each Dong village failed to form an overall development advantage, and the Dong culture lacked in-depth excavation; The development of rural tourism has affected the inheritance and protection of Dong culture, and these prominent problems have affected the development of ethnic culture rural tourism in Liping County. This paper analyzes these problems and put forward in a targeted manner: Rational development and strengthening the sustainable development of ethnic cultural rural tourism; Integrate the cultural resources of various Dong villages, tap the cultural connotation of the Dong nationality, and improve the quality of rural tourism; Suggestions for solving problems such as increasing the protection of Dong culture, building a base for inheriting Dong culture, and enhancing self-confidence in ethnic culture, in order to promote the sustainable development of ethnic culture rural tourism in Liping County.