Research on the Development of University Journals under the Background of Media Integration

The integration of new and old media is the inevitable choice and the only way for the development of university journals and the construction of first-class journals. This paper analyzes the current situation of the integration of university journals and new media technology from the aspects of the management, content and communication methods of university journals, explores the problems in many aspects, such as the lack of strong support for the development of university journals, the lag of certain policies, and the lack of professionals in the field of cross communication media, and puts forward that university journals should open up their own roads by means of dealing with the relationship between content and communication form, building a digital publishing business team, improving the quality and growth rate, highlighting special columns, strengthening service awareness, and improving the service quality in order to realize the integration and development of new and old media.