A Study on Green Food Certification for Agricultural Industry Pathways: A Moderating Regulatory Effect

This paper focuses on the influence of green food certification on regional green development and industrial innovation, constructs a structural equation model, explores the influence path of green food certification on the development of agricultural industry, and empirically demonstrates the moderating effect of green food output level and regional e-commerce development level. The conclusions show that: Firstly, increasing the number of certified green food enterprises and products in the region and adhering to certification standards have a driving effect on the prosperity of the local agricultural industry and can promote the prosperity of the agricultural industry; Secondly, increasing the scale of green food cultivation and improving the output level can effectively regulate the positive promotion effect of green certification; Thirdly, the level of regional e-commerce development directly and indirectly overlays the positive promotion effect.