Measurement of Digital Development Level of Fresh Cut Flower Industry Based on AHP-FCE Model：Taking Fresh Cut Flower Industry in Yunnan as An Example

Digitization is the future of agricultural industry. Fresh cut flower is a kind of commodities that based on accuracy, timeliness and safety. And it has a very urgent demand for the digital development. Yunnan is known as the flower capital of Asia and the distribution center of fresh cut flower production. It has certain reference value and significance to study the digital level of fresh cut flower industry in Yunnan, especially for the related agricultural industries in other places. In this paper, it is constructed a measurement system for the digital development level of fresh cut flower industry from five aspects: infrastructure digitization, production digitization, market digitization, logistics digitization and government digitization. Taking the digitization process of Yunnan fresh cut flower industry as an example, AHP-FCE model is used to measure the digital development level of Yunnan fresh cut flower industry. It is found that the comprehensive level of digital development of Yunnan fresh cut flower industry is at the medium level. And infrastructure digitization, market digitization, logistics digitization and government digitization are at the medium level. Production digitization is at the poor level. Based on this, countermeasures and suggestions are put forward from five dimensions. The first is to promote the digitization of basic information of fresh cut flower industry; The second is to promote the digital transformation of fresh cut flower production process; the Third is to accelerate the co construction and sharing of fresh cut flower market and sales information in the third and fourth tier cities; the fourth is strengthen the digital construction of cold chain logistics information; The fifth is to promote the digital transformation of government affairs.