Farmer Entrepreneurship: The Impact of Rural Entrepreneurship Environment on Entrepreneurs’ Satisfaction: An Empirical Study Based on 236 Household Entrepreneurship Surveys in Yongzhou Area of Zhejiang

Based on the questionnaire survey data of farmers in Yongzhou area of Zhejiang Province, this paper uses factor analysis method and multiple linear regression model to make an empirical study on farmers’ entrepreneurial environment satisfaction and its influencing factors, in order to obtain the overall situation of farmers’ satisfaction with entrepreneurial environment and identify the key influencing factors. The results show that: on the whole, farmers are generally satisfied with the rural entrepreneurial environment, the highest satisfaction is resource environment and family environment, and the lowest satisfaction is infrastructure environment; policy environment and infrastructure environment are the two main factors that affect farmers’ satisfaction with entrepreneurial environment; the high cost of production factors and the lack of professional skills are the two key factors affecting farmers’ entrepreneurial satisfaction in Yongzhou area.