于良君, 李燕宁, 许敏, 等. 媒体融合背景下高校学报发展探析[J]. 云南农业大学学报(社会科学), 2022, 16(5): 155−160. doi: 10.12371/j.ynau(s).202206121
引用本文: 于良君, 李燕宁, 许敏, 等. 媒体融合背景下高校学报发展探析[J]. 云南农业大学学报(社会科学), 2022, 16(5): 155−160. doi: 10.12371/j.ynau(s).202206121
YU Liangjun, LI Yanning, XU Min, HE Qingcheng. Research on the Development of University Journals under the Background of Media Integration[J]. Journal of Yunnan Agricultural University (Social Science), 2022, 16(5): 155-160. DOI: 10.12371/j.ynau(s).202206121
Citation: YU Liangjun, LI Yanning, XU Min, HE Qingcheng. Research on the Development of University Journals under the Background of Media Integration[J]. Journal of Yunnan Agricultural University (Social Science), 2022, 16(5): 155-160. DOI: 10.12371/j.ynau(s).202206121

媒体融合背景下高校学报发展探析

Research on the Development of University Journals under the Background of Media Integration

  • 摘要: 新旧媒体融合是高校学报发展和一流期刊建设的必然选择和必由之路。本文从高校学报的生产管理、内容出版与传播方式等方面,分析当前高校学报与新媒体技术融合的现状,找出高校学报发展缺乏有力支持、个别政策还有滞后性以及缺乏跨传播媒体专业人才等多个方面的问题并加以分析,提出融媒体时代高校学报要实现新旧媒体融合发展,就要结合自身特点开辟道路、处理好内容与传播形式的关系、打造数字化出版业务队伍、提质增速做亮特色栏目、强化服务意识提升多元化服务质量等对策建议。

     

    Abstract: The integration of new and old media is the inevitable choice and the only way for the development of university journals and the construction of first-class journals. This paper analyzes the current situation of the integration of university journals and new media technology from the aspects of the management, content and communication methods of university journals, explores the problems in many aspects, such as the lack of strong support for the development of university journals, the lag of certain policies, and the lack of professionals in the field of cross communication media, and puts forward that university journals should open up their own roads by means of dealing with the relationship between content and communication form, building a digital publishing business team, improving the quality and growth rate, highlighting special columns, strengthening service awareness, and improving the service quality in order to realize the integration and development of new and old media.

     

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