Abstract: Grape industry is a traditional industry in Yunnan Tibetan town called Yunling with a long history. With booming of Yunnan Characteristic Agriculture development, the grape industry comes up into regional priority. In order to understand the query of grape price unchanged for eight years, this paper tries to analyze the various stakeholders' needs and reaction in the development process of grape industry. Government, farmer and wine companies and professional organization are important for the grape industry development; their cooperation and conflict behavior lead the direction and pace of the industry future. Through building up a dialogue platform and a sustainable profit allocation mechanism for different stakeholders, the long-term and strategic development of grape industry in Yunling will come true.