Abstract: Marriage and family has always been a microscope of human society. Based on the qualitative and quantitative analysis method, this paper uses the way of case interview method, questionnaire survey and field work to explore the changes on the concept of mate selection, marriage custom, sex, child-bearing, devoice and remarriage from different groups in rural areas. Through these surveys, it finds some immoral problems existing in modern rural society, such as marriage morality and obligation weakening, marriage and family instability, cost increasing of youth marriage. Finally, it puts forward some suggestions for the marriage concepts in rural.