Abstract:
Tea culture tourism is in the process of becoming a kind of cultural tourism form with a highly development potential. Huangshan tea culture has a long history and rich resources, with favorable conditions for the development of tea culture tourism; however, many realistic problems has appeared,such as: the tourists lacks cognition of tea culture, tea farmers and tea art workers can't actively cooperate with tourist activity, tea market sales are in disorders, and so on, therefore, it needs to ensure the quality of tea products, enhance the role and popularize the knowledge of tea culture, complete benefit distribution, and develop related products to promote the development of tea culture tourism in Huangshan City.