Abstract: Using CiteSpace software, this paper made a visual analysis of the research status and hot trends of 241 core literatures related to the research of characteristic industries under the rural revitalization strategy in CNKI database from 2017 to April 2023. The results showed that: (1) From the research status, the number of articles published in the study of characteristic industries under the rural revitalization strategy was stable and showed a rapid growth. Researchers tended to do independent research or fixed team research, and there was insufficient information communication and exchange among research groups. (2) From the perspective of research hotspots, the research on rural characteristic industries was mainly divided into three clusters: Research on the path to realize the revitalization of characteristic industries, the development object of characteristic industries and the modernization of characteristic agriculture. (3) From the perspective of development trend, the research frontier in this field was the rural industries, industrial clusters and digital agriculture. Therefore, future research will pay more attention to the comprehensive benefits and regional planning of rural characteristic industries, the specific practical application and innovation of digital technology in the development of characteristic industries. Finally, the research framework of characteristic industries under the strategy of rural revitalization needs to be supplemented and improved, so, it calls on the academic circle to strengthen the exchange and cooperation of multiple disciplines, and increase the application, science and technology literature and invention patent research to the digitization of rural characteristic industries.