Abstract: The red gene can give new connotation to the development of cultural tourism industry in rural areas, through vigorously excavating and deeply developing red resources, so that it can be organically embedded and integrated with the development of cultural tourism, it has become a new driving force to promote the growth of cultural tourism market in rural areas in the new era. By using the method of literature analysis, this paper analyzed and summarized the current situation and difficulties of the development of rural red cultural tourism, and put forward the path to optimize the development of rural red cultural tourism. The research showed that, the development of rural red cultural tourism under the integration of culture and tourism should promote in-depth development based on the concept of whole-area tourism, fully rely on new technologies to strengthen marketing promotion, and take multiple measures to speed up the training of professionals, so as to promote the high-quality development of rural red cultural tourism industry, and ultimately create more economic value and social benefits for rural areas.