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CJJC
 
2016 Vol.38 Issue.10
Published 2016-10-22

6 New Power Paradigm in Digital Era: Empowerment Based on Relation Network in Social Media —— Social Relation Reorganization and Power Pattern Dynamics
YU Guoming, MA Hui
In the past 20 years of Internet development, information technology has changed into the fundamental social factor from communication protocol, channel, media and platform. During this process, the social network experienced a transformation from the pattern of difference sequence and the group pattern to complicated and distributed network that is open and interactive, which have essentially changed the situation and ways people connect with each other and triggered the evolution of social resource distribution and power pattern. As a new source of power, Internet activates the individuals and the self-organizations, empowering the powerless in the society and causing power shift from the state actors to the non-state actors. This article tries to illustrate the dynamics and effect of the empowerment based on relation network in social media.
2016 Vol. 38 (10): 6-27 [Abstract] ( 0 ) [HTML 1KB] [ PDF 1706KB] ( 0 )
28 Over-laid Comments Pool as a Drugstore: A Study on Over-laid Comment(Danmu)
LV Peng, XU Fanjia
Over-laid comment in the mainland of China is usually defined as the comment that inserted on top of the video feeds. It is time-synched and flows over the frame from right to left. This essay attempts to analyze the operation of over-laid comment system in a critical perspective, compare over-laid comment pool to Le Drugstore, and argues that the comment is first perceived as advertisement from viewers, which stimulates them to use that function. Sending over-laid comment, which is heavily routinized, is like writing poetry or solving riddles in a virtual panopticon, thus the relationship between media and audience in over-laid comment system hasn't been altered. The essay indicates that the pleasure and freedom obtained from newly formed over-laid comment system will cost more than they do in traditional media.
2016 Vol. 38 (10): 28-41 [Abstract] ( 0 ) [HTML 1KB] [ PDF 1675KB] ( 0 )
42 Self-identity and Symbolic Consumption: Research on Symbol Construction of the Internet-based Original Program
WANG Shuliang��CHEN Chun
Original programs independently produced by some video sites have achieved great success. This paper attempts to account for the phenomenon through a case study. The study demonstrates that program symbols and self-identity are the connecting points between the program and symbol consumption. Furthermore, by textual analysis we intend to reveals innovations and special laws in the Internet-based original program, providing a helpful reference for the guidance of media convergence.
2016 Vol. 38 (10): 42-53 [Abstract] ( 0 ) [HTML 1KB] [ PDF 1939KB] ( 0 )
54 Imagining the New Global Village: Zhao Yuezhi on New Praxis in Communication Research
Zhang Zhihua
The 8th International Joint Summer School themed Communication, Culture and the Global South, co-sponsored by communication research units at the Communication University of China, Simon Fraser University, University of Westminster, and the Chinese University of Hong Kong, and hosted by the Heyang Institute for Rural Studies, was held between June 21 and July 2, 2016 in Jinyun County, Zhejiang Province, China. Combining critical theoretical explorations with group-based field research on rural communication and cultural issues, this innovative research and pedagogical experiment opened up new intellectual horizons for participants from more than 20 Chinese and overseas universities. On the last day, Zhang Zhihua, one of the field research instructors, interviewe Zhao Yuezhi, the Summer School’s primary organizer, on the new vision of communication research that the Summer School aims to explore. Turning McLuhan’s concept of the global village inside out, Professor Zhao argued that there is an urgent need for researchers to ground their work in the village and other sites at the bottom of an increasingly uneven globalized society, and explore the possibility of imagine the new global village.
2016 Vol. 38 (10): 54-67 [Abstract] ( 0 ) [HTML 1KB] [ PDF 1883KB] ( 0 )
68 The Applicability of Dual Coding Theory under the Chinese Context
SHI Xiaochuan, YAN Yan
The present research explored the applicability of dual coding theory in Chinese context through a group of five experiments. The result demonstrated that the concreteness effect was confirmed in both the Chinese word and term level, but the memory decay phenomenon was fully confirmed only in the Chinese word level. The pronunciation and/or form similarity increased abstract word recall but decreased the concrete word recall regardless of recall time, resulting in the disappearance of concreteness effect and memory decay phenomenon in the pronunciation-and-form similarity word group.
2016 Vol. 38 (10): 68-83 [Abstract] ( 0 ) [HTML 1KB] [ PDF 1866KB] ( 0 )
84 International Disputes in the Context of Media Diplomacy: A Study on U.S. and Russian Media’s Mediated Negotiation on Syrian Chemical Weapons Incident
LU Jiayi
This paper theoretically explores mediated negotiation as the practice of media diplomacy in resolving international disputes. It further discusses a mediated negotiation case, which is how U.S. and Russia made use of their own media to achieve mediated dialogue in the 2013 Syrian chemical weapons incident, by means of media frame interaction, source and metaphor analysis. It finds that the active-passive status of Russian and U.S. media in this incident affects the international public opinion and finally pushes forward the two countries to adopt Russia’s proposal to reach an agreement. This paper also discusses the mediated negotiation model consisted of frame interaction, source and metaphor, with the frame interaction to show the picture of the mediated negotiation, dialogue and discussion on core metaphors as the logic line throughout the whole process of mediated negotiation, and multiple sources to demonstrate one’s credibility and views.
2016 Vol. 38 (10): 84-99 [Abstract] ( 0 ) [HTML 1KB] [ PDF 1669KB] ( 0 )
100 The Comparison and Deliberation upon Data Journalists’ Cultivation Between China and America
XU Xiangdong
The improvement in journalism asks for the corresponding change, especially for the journalists, whose knowledge and skills are crucial to the work. Thus, schools of journalism, the main area training the journalists, are supposed to keep up to date and optimize their teaching patterns of professional skills. This article is aimed at exploring new suitable teaching patterns for China on journalism and communication, which can be concluded by comparing the features in journalists’ cultivation in both China and America. Besides, only could they realize the demand of data journalists, develop the Internet sharing platforms, integrate the education resources, can those schools of journalism prepare adequately to the new challenges.
2016 Vol. 38 (10): 100-110 [Abstract] ( 0 ) [HTML 1KB] [ PDF 1669KB] ( 0 )
111 Complicated Users: A Research of Users’ Participation Behavior in Social Media Advertising
NI Ning, XU Zhi, YANG Liming
Other than traditional media, advertising in social media is pursuing users’ participation and interaction which are mostly presented in simple index like CTR. Taking WeChat moment in-feed advertising as an example, the research finds that users are both initiative and passive through advertising participation. Users creatively make use of social media in-feed ads, favor and more than likely involve in luxury brand ads, also enjoy their own “carnival”. Though meanwhile, they are also slothful, silent and even turn a blind eye on ads. Consciousness and behavior may be occasionally inconsistent.
2016 Vol. 38 (10): 111-127 [Abstract] ( 0 ) [HTML 1KB] [ PDF 2082KB] ( 0 )
128 The Real Options Model of Film and Television Play Projects
ZHANG Huifeng WANG Tian
The evaluations of film and television play projects have always relied on subjective experience or the Discounted Cash Flow approach, which contributed to the high investment risks. With the staged development of film and television play projects, this research finds that it’s possible to build a real option model for film and television play projects. This study originally turns the investment of film and television play projects into a compound options, and builds a real options model with a binary tree representation to compute their value for the investors. The authors also believe it’s essential to build a options market of film and television play projects, to apply or modify the model.
2016 Vol. 38 (10): 128-142 [Abstract] ( 0 ) [HTML 1KB] [ PDF 1880KB] ( 0 )
143 News Tort, Media Tort or Communication Tort: Concept Legalization of Tort in Media Communication Behavior
LUO Bin
Viewing on the status and characteristic of current litigation in media communication, it is necessary to give special and systematic regulation to this kind of tort on the basis of scientific conception. Defects including semanteme and development lag relative to media development and litigation, existing in the concepts defining the tort of media communication, such as news tort and media tort. Communication tort can disclose substantive characteristics of the behavior, and has the ability of reveling essence, high compatibility and fitting the media development tendency. Communication tort can absorb net tort stipulated in article 36 if it is set in Tort Liability Law.
2016 Vol. 38 (10): 143-158 [Abstract] ( 0 ) [HTML 1KB] [ PDF 1766KB] ( 0 )
159 Submedial Space, the Economy of Suspicion and "Media is Information"--A review of "Under Suspicion: A Phenomenology of Media"
WU Jialing
2016 Vol. 38 (10): 159-166 [Abstract] ( 0 ) [HTML 1KB] [ PDF 1904KB] ( 0 )
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