张剑娜, 薛群慧, 闪媛媛. 基于IPA分析的杭州高端养生度假酒店睡眠服务产品质量提升研究[J]. 云南农业大学学报(社会科学), 2020, 14(1): 90-96. DOI: 10.3969/j.issn.1004-390X(s).201904063
引用本文: 张剑娜, 薛群慧, 闪媛媛. 基于IPA分析的杭州高端养生度假酒店睡眠服务产品质量提升研究[J]. 云南农业大学学报(社会科学), 2020, 14(1): 90-96. DOI: 10.3969/j.issn.1004-390X(s).201904063
ZHANG Jianna, XUE Qunhui, SHAN Yuanyuan. The Improvement of Sleep Service Product Quality of Hangzhou Luxury Health Resort Hotel Based on IPA Method[J]. Journal of Yunnan Agricultural University (Social Science), 2020, 14(1): 90-96. DOI: 10.3969/j.issn.1004-390X(s).201904063
Citation: ZHANG Jianna, XUE Qunhui, SHAN Yuanyuan. The Improvement of Sleep Service Product Quality of Hangzhou Luxury Health Resort Hotel Based on IPA Method[J]. Journal of Yunnan Agricultural University (Social Science), 2020, 14(1): 90-96. DOI: 10.3969/j.issn.1004-390X(s).201904063

基于IPA分析的杭州高端养生度假酒店睡眠服务产品质量提升研究

The Improvement of Sleep Service Product Quality of Hangzhou Luxury Health Resort Hotel Based on IPA Method

  • 摘要: 伴随着快节奏和高强度的现代生活以及工作等各方面所带来的巨大压力,人们再也无法忽视失眠所产生的健康问题。与此同时,杭州高端度假型酒店正在不断升级与发展,这就决定了酒店应根据自身条件顺应当下潮流开发相应的睡眠服务产品。论文从环境、设施和活动3个方面,选择了24个高端酒店睡眠产品质量指标,利用IPA分析法和李克特五级量表,对24个指标的重要性和顾客满意度进行评价。研究表明当前杭州高端养生度假酒店睡眠产品仍有较大的提升空间。最后,根据对24个质量指标的四象限划分结果,从顾客需求、产品制定、养生文化融合、专业人才培养方面提出了酒店睡眠产品开发对策,为杭州高端养生度假酒店的发展提供参考。

     

    Abstract: With the accelerated pace of life and work in modern society and the increasing pressure on all aspects, the health problems caused by sleep have also increased year by year. At the same time, the continuous development and upgrade of luxury resorts hetol require themselves to provide corresponding sleep products services according to their own actual state. In this part, 24 luxury hotel sleep product quality indicators are selected from the aspects of environment, facilities and activity, and the importance and the satisfaction of customers of the 24 indicators are evaluated by using IPA method and Li Kete ’s five level scale, inferring that the sleep service product quality of Hangzhou luxury health resort hotel is higher,but there is a larger room for improvement. In the end,based on the results of the four quadrants of the 24 quality indicators, the paper puts forward some countermeasures from the customer demand, product function, combining the culture of health preserving and professional training, so as to provide reference for the development of luxury health resort hotel in Hangzhou.

     

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